Greatest Difficulties Facing SEO In 2023 [Study Results]

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When you’re preparing your method for next year, it’s important to plan for possible upsets and challenges ahead.

This year, SEO specialists got rid of difficulties positioned by an absence of resources, concerns with method, and the capability to scale processes.

Expecting 2023 and beyond, our State of SEO report discovers practitioners expect artificial intelligence and AI, Google updates, and the deprecation of third-party cookies to lead the way as the best shifts in SEO.

In this post, we’ll sum up key data points from our report, highlight three major challenges in particular, and look at pertinent SEO patterns that can aid in your strategy advancement.

Last but not least, we’ll go over the ramifications advancements in machine learning and AI has on search marketing. Will this new search innovation present a difficulty for you and your company? Continue reading to learn what our experts state.

All of the insights here are driven by our first-party study data in the annual State Of SEO Report.

Summary Of Report Findings

When asked what were the greatest SEO obstacles over the last 12 months, participants mentioned:

  1. Lack of resources (14.9%).
  2. Method concerns (12.3%).
  3. Scaling processes (11.9%).
  4. Pandemic-related concerns (11.2%).
  5. Alignment with other departments (10.7%).

Budget plan cuts fell from the number one difficulty SEO specialists dealt with in 2021 to number 6 this year.

Nevertheless, the fact that absence of resources and scaling processes were top obstacles in 2022 recommends that 2021’s budget plan cuts had a lasting impact.

Expecting possible dangers in 2023, we asked respondents to pick up to three “greatest shifts” and industry modifications in SEO. Here are their leading responses:

  • Artificial intelligence and AI (18.7%).
  • Google updates (18.0%).
  • Third-party cookie deprecation (13.9%).
  • Google zero-click pages (12.9%).
  • Competitors for talent (11.5%).

Factors SEO professionals are seeing as emergent aspects are:

  • Artificial intelligence and AI (11.3%).
  • Core Web Vitals (10.8%).
  • EAT & relied on sources (10.2%).
  • Mobile SEO (9.8%).
  • SERP features (8.3%).

SEO Pros Typically Work With Limited Resources

Absence of resources can be found in as the top difficulty faced by SEOs in 2022.

There’s little doubt that the industry is feeling the results of budget plan cuts incurred in 2021, though another factor for the limited resources is that lots of SEOs aren’t dealing with big groups.

Over 40% of participants report dealing with a group of 10 or less members, while roughly 5% stated they work by themselves.

Adding brand-new team members may prove difficult in the next year or 2.

The State Of SEO Report goes into deeper information about the challenges facing SEO professionals and what they’re fretted about next year.

Current And Continuing Development May Prove Challenging

Several of the SEO shifts predicted for 2023 and beyond are potential obstacles to development.

Recent and continuing growth may prove difficult without the capability to scale as a group, and competitors for talent is anticipated to be a significant cause for concern over the next 2 years.

Deprecation of third-party cookies makes it difficult for SEO pros and marketers to sustain current growth, as they’ll be anticipated to provide the very same or better results with less data.

Technique Is An Issue For Lots Of SEO Pros

SEOs noted strategy problems as one of their greatest difficulties over the last 12 months.

Technique problems might show that SEO professionals are struggling to show their ROI (roi).

While over half of SEO specialists (58.0%) we surveyed reported an increase in the ROI for their work, numerous had a hard time to show ROI, and 29% of SEO experts reported feeling ambivalent about their ROI.

In our chapter on Winning Methods And Measuring SEO Success, we go over how ROI problems are frequently the result of a disconnect in between a brand name’s target objectives and the information being tracked.

SEO Pros Anticipate Artificial Intelligence And AI To Have A Huge Impact

Topping the list of most significant shifts over the next two years, as prepared for by SEO pros, is machine learning and AI.

Additionally, machine learning and AI were the leading responses when SEO pros were asked to rank what they think will be the most essential emergent factors in 2023.

To understand better why machine learning and AI are at the top of everybody’s minds, we turned to our internal experts to get more context.

Shelley Walsh, the SEO content strategist at SEJ, does not see AI and artificial intelligence having the ability to change human decision-making whenever quickly. Further, she doesn’t encourage relying too greatly on AI-powered tools for producing content:

“As a disruptor, I can’t yet see AI having the ability to change vital choices and choices where there are several routes to take, and you need to decide based upon know-how. The tool is just as great as the person driving it. At the minute, there is a flood of tools powered by GPT-3.

These are excellent for low-end volume content, such as item descriptions, however they expand the divide and elevate well-researched thought management quality material. As niches online ended up being saturated by AI-spun content, the quality will be the only way to stand out. Eventually, overuse will just have a damaging impact.”

To see all of the first-party survey information and learn more insights, download the State Of SEO Report.

Featured Image: Paulo Bobita/Best SMM Panel