Is Domain Name A Google Ranking Factor?

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Remember the early days of the web?

You might spend all the time chatting with your good friends on AOL messenger while you played solitaire on Yahoo video games. And then your mom picked up the phone to phone, and you were started the web. Great times.

In those days, if you were doing some shopping, there was a likelihood you were doing it on a site with a precise match domain (EMD). For instance, if you required a dog collar, you ‘d most likely wind up on a site with an address like

In those primitive days of seo, it was common for business to put their precise target keyword phrase right in their domain URL.

Sadly (or maybe fortunately, depending upon how you feel about EMDs), fraudsters and bad actors took advantage of this, snatched up a lot of these domains, and linked them to low-quality websites.

So, what holds true today? Does your domain name have an effect on search results?

Let’s take a more detailed take a look at the argument.

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The Claim: Is Domain Name A Ranking Element?

Having a precise match domain used to be a huge deal.

In 2010, sold for $49.7 million: still the most expensive domain purchase of all time. So clearly, someone valued domains with that keyword.

It was (and often still is) typical for people in the SEO market to promote for EMDs. The claims around them normally being that they immediately create reliability and create a competitive edge.

But keep in mind those bad stars we discussed in the last area? Eventually, Google got sensible to their keyword-stuffing URLs and altered its algorithm to discount them. But that’s not to say your site’s domain name does not impact SEO.

The Proof: The Effect Of Domain On SEO

There is a lot of blended info about domain and their impact on rankings.

There’s no question that domain names played a role in rankings at one point.

In a 2011 Web Designer Hangout, Matt Cutts, a software engineer on Google’s Search Quality group, acknowledged the function EMDs played in the tech giant’s search algorithm.

However, he likewise mentioned:

“And so, we have actually been thinking about adjusting that mix a little bit and sort of turning the knob down within the algorithm, so that offered two various domains it wouldn’t always assist you as much to have a domain with a lot of keywords in it.”

And simply one year later, in 2012, Cutts tweeted that low-grade specific match domains would get lowered visibility in search results page.

Finally, in 2020, Google Webmaster Trends Expert John Mueller revealed keywords in domain no longer contribute in determining search engine results rankings.

Answering a question if keywords in domain names impact rankings throughout an Ask Google Webmasters video, he said, “Simply put, no. You do not get an unique reward like that from having a keyword in your top-level domain.”

However this does not mean that domain names are unimportant. They’re just not direct ranking factors.

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Our Verdict: Your Domain Call Is Not A Ranking Aspect, However Is Still Essential

Now that we’ve developed that domain are NOT a part of your general search

engine rankings, SEO professionals can just ignore

them, right? Absolutely not. Your choice of a domain can be an important aspect of your UX and public image. Your domain should normally be the most recognizable aspect of your company. Often that’s not your service name however a particular brand name or trademark.

You may wish to think about subdomains and even different domains for different residential or commercial properties. If you offer items that resellers carry, this can help your customers discover you more easily.

Utilizing keywords in your domain doesn’t help in terms of search ranking; if not done properly, it might even injure your SEO.

But, if your branding is greatly concentrated on a specific service or product, including a keyword in the domain might assist users comprehend what you have to do with at a look. A thoroughly placed keyword might also assist draw in audiences most likely to convert.

Do not be afraid to utilize a keyword if it’s highly relevant or part of your branding.

So, here’s the TL; DR: Your domain name does not directly impact your Google ranking but supplies opportunities for savvy web marketers to show their brand’s worths and produce more favorable user experiences.

For more aid selecting a domain, check out Roger Montti’s recommendations.

Included Image: Paulo Bobita/Best SMM Panel

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