How To Accomplish 7-Figures With Your Law Firm Marketing Website

Posted by

Many law practice are merely leasing space when it pertains to their internet marketing.

Whether it’s Google pay-per-click (PAY PER CLICK) ads, Buy Facebook Verification Advertisements, or social networks, these channels often yield only temporary wins. As soon as you pull the financial investment, your results disappear totally.

Your site, on the other hand, can be a 24/7 selling tool for your law firm practice. It can effectively become your greatest possession, getting leads and cases while you sleep.

In this guide, we’ll speak about how to turn your website into the supreme marketing tool for your law office practice and produce 7 figures in profits for your organization.

A Well-Optimized Law Office Website Can Yield Substantial Outcomes

With your law office’s site, you can use content marketing to your benefit to produce financially rewarding results for your company. Material and SEO enable you to bring in users organically and transform traffic passively into brand-new cases for your law practice.

As an example, a high-ranking web page in a competitive market getting 1,000 users monthly can get substantial results:

  • Convert visitors at 2-5% = 20-50 leads.
  • Convert even 10-20% of leads = 2-10 cases.
  • Typical $8000 profits per case = $16,000-$80,000 monthly income from one page.

Throughout a year, this might cause high six-figures to seven-figures in revenue!

The Structures Of A Revenue-Generating Law Firm Site

At its core, your law practice site ought to serve to speak with the needs, has a hard time, and interests of your target audience. It should be laser-focused on your practice area, who you serve, and what you have to provide.

With this in mind, a well-crafted website material technique need to specify:

  • Your service goals (the cases you want).
  • What rivals are doing.
  • What pages to write and keywords to target.
  • How to utilize your content budget plan.
  • Your editorial calendar.
  • The purpose/intent of each page.
  • PR and backlink strategy.

Listed below, we’ll dive deeper into how to establish this strategy, construct out fantastic material, and accomplish your seven-figure profits objectives.

1. Define The Cases You Desired

The primary step to establishing a successful site marketing technique is to specify the types of legal cases you desire.

This activity will assist you figure out the kinds of individuals you wish to reach, the type of content you should develop, and the kinds of SEO keywords you require to target.

That method, you wind up marketing to a more specific subset of possible customers, instead of a broad series of users.

Not sure where to set your focus? Here are a few questions that might help:

  • Which of your cases are the most successful?
  • What kinds of cases are you not getting enough of?
  • In what markets are you strongest?
  • In which markets do you want to enhance?
  • Are there any practice areas you wish to explore?

At the end of this activity, you might decide that you wish to bring in more household law cases, foreclosure law cases, or DUI cases– whatever it is, getting hyper-focused on the kinds of cases you want to bring in will only make your website marketing even stronger.

2. Determine Your Leading Competitors

Among the best methods to “hack” your site marketing strategy is to figure out what’s working for your rivals.

By “rivals” we mean law practice that are working to attract the types of cases you’re attempting to draw in, at the exact same level at which your law practice is currently operating.

I say this because I see lots of law practice attempting to out beat and outrank the “huge” fish and this can feel like a losing fight. You wish to set your sights on your closest rivals, rise above them, and then get more competitive with your technique.

Here are a couple of methods to determine your closest rivals:

  • Conduct a Google search of your legal practice area + your service location (e.g., “family law Kirkland”, “DUI legal representative LA”, “Denver probate attorney” and so on). Remember of the top-ranking domains (i.e., sites).
  • Use SEO tools like Semrush or Ahrefs to browse your domain. These tools will frequently emerge close rivals to your domain.
  • Using the very same tools above, carry out organic research on your domain to see what keywords you are already ranking for. Browse these keywords in Google and see what other domains come up.
  • Use these tools to figure out the domain authority (DA) of your domain. Compare this to the other top-level domains to see which domains have an authority rating that’s similar to your own.

Make certain to take a look at your known organization competitors as well.

These might or might not be ranking well in Google Search, however it’s still worth a peek to see if they are targeting any high-priority keywords that your website need to be targeting.

3. Conduct A Material Audit Of Your Site

Your next step is to perform an audit of your current website. This will allow you to take stock of what content is performing well, and what material requires enhancement.

First, begin with your primary service pages.

Usage SEO tools like Semrush or Ahrefs once again to review the rank (position), performance, and keywords of each page. Determine any pages that are ranking low, or not at all.

Then, discover “low-hanging fruit” pages. These are the pages that are ranking around position 5-10. They require less effort to optimize to reach those higher rank positions– compared to pages ranking at, say, place 59.

Next, utilize the same tools to perform a “space analysis” (most SEO tools have this feature).

This compares your site’s performance to that of your closest competitors. It will show you a list of keywords that your competitors are ranking for that your website is not ranking for at all.

Lastly, develop an inventory of what pages you currently have, which require to be revised, and which you need to produce. Doing so will help you stay organized and remain on task when establishing your material strategy.

4. Plan Your Content Silos

By this action, you will have a respectable idea of what pages you already have, and which pages are “missing” from your strategy (based upon the list of keywords you are not yet targeting).

From here, you will plan what’s called “content silos”.

Here is the fundamental procedure:

  • Review an existing service page (if you have one) and optimize it as finest you can. Preferably, this is a page that’s currently performing well and is otherwise a “low-hanging fruit” page.
  • If you do not have any existing service pages, create one based on among your high-priority keywords. Again, these should be a keyword that is indicated to attract your preferred kind of cases.
  • Next, build a “silo” of content around your main page. Simply put, produce new pages that are topically connected to your primary service page, however that target a little different keywords (preferably, “long-tail”, lower competitors keywords).
  • Add internal links between these pages and your primary service page.
  • Over time, develop backlinks to these pages (through visitor posting, PR, content marketing, etc)

Below is an example of a material silo technique for “accident:”

Image from author, November 2022

5. Identify Supporting Topics

As part of your site material technique, you’ll then wish to produce other supporting material pieces. This should be content that provides worth to your possible customers.

Frequently asked questions, blogs, and other service pages can support your main pages.

For instance, if you are a DUI lawyer, you might wish to publish a FAQ page that deals with the primary questions clients have about DUI law, or a post entitled “What to Do When You Get a DUI.”

There are a few tools you can use to research study supporting topics:

  • Semrush– Utilize this tool to recognize untapped keywords, content subjects, and more.
  • AlsoAsked — Identify other questions individuals have actually searched for pertinent to your main topic.
  • Answer the general public– Utilize this search listening tool to determine topics and concerns associated with your practice location.

Below is an example of how the complete material silo can come together for “Los Angeles Cars And Truck Accident Lawyer:”

Image from author, November 2022 6. Develop An Editorial Calendar As soon as you have all of your material concepts down on paper, it’s time to establish your

editorial calendar. This is basically a plan of what content you need to develop when you wish to release it, and

what keywords you plan to target. This can be as simple as a Google Sheet or as expensive as a task management tool(like or Asana). Here are a few ideas to get you began: Constantly prioritize main pages. These need to be the very first content pieces you produce on your

website. Develop or revise your primary pages and

  • monitor their efficiency. Use Google Analytics and other SEO tools to keep your eye on how
  • your content is performing. Depending on budget plan and seriousness, you may begin with all main pages, or go silo by silo. Determine which service pages are crucial to you.
  • You can produce all of your primary pages at once, or develop the entire silo as you go. Keep a record of your target keywords. Even if you” optimize “for them does not mean your material will instantly rank for your target keywords.
  • In your editorial calendar, keep an eye on the keywords you want to target– by page– so you have a record of your initial SEO strategy. What Makes A Winning Law Firm Site Technique? The key to achieving 7 figures with your law firm site is material. Content permits you to target

your ideal customers, attract your favored cases, engage your audience, and so a lot more. A well-thought-out material strategy will empower your site

to accomplish more for your company than any other marketing channel could! Above, I outline a couple of actions to developing this type of

winning method. However, attaining excellence requires time. I suggest keeping your eye on the reward, keeping an eye on efficiency, and making updates as you go along. This will help you reach your desired result. More resources: Featured Image: PanuShot/Best SMM Panel