Is IP Address A Google Ranking Element?

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Does the IP address of your site’s server affect your rankings in search results page? According to some sources around the internet, your IP address is a ranking signal used by Google.

But does your IP address have the possible to help or hurt your rankings in search? Continue reading to learn whether IP addresses are a Google ranking element.

The Claim: IP Address As A Ranking Factor

Articles on the web from respectable marketing sites claim that Google has over 200 “understood” ranking aspects.

These lists frequently include declarations about flagged IP addresses affecting rankings or higher-value links since they are from different C-class IP addresses.

Screenshot from HubSpot.com, June 2022 Thankfully, these lists sparked many conversations with Google employees about the credibility of IP addresses as ranking consider Google’s algorithm.

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The Evidence Versus IP Address As A Ranking Factor

In 2010, Matt Cutts, previous head of Google’s webspam team, was asked if the ranking of a customer’s website would be affected by spammy websites on the same server.

His action:

“On the list of things that I fret about, that would not be near the top. So I understand, and Google understands that shared webhosting occurs. You can’t really manage who else is on that IP address or class c subnet.”

Ultimately, Google chose if they acted on an IP address or Class C subnet, the spammers would simply transfer to another IP address. Therefore, it wouldn’t be the most effective method to take on the problem.

Cutts did note a specific exception, where an IP address had 26,000 spam sites and one non-spammy site that invited more scrutiny but reiterated that this was an exceptional outlier.

In 2011, a tweet from Kaspar Szymanski, another previous member of Google’s webspam group, noted that Google deserves to act when complimentary hosts have actually been enormously spammed.

In 2016, during a Google Webmaster Headquarters Hours, John Mueller, Search Advocate at Google, was asked if having all of a group’s sites on the very same c block of IP addresses was an issue.

He answered:

“No, that’s perfectly great. So that’s not something where you artificially require to purchase IP address obstructs to just shuffle things around.

And specifically if you are on a CDN, then maybe you’ll wind up on an IP address block that’s used by other companies. Or if you’re on shared hosting, then these things happen. That’s not something you need to artificially move around.”

In March 2018, Mueller was asked if an IP modification with a different geo-location would affect SEO. He responded:

“If you transfer to a server in a various location? Generally not. We get enough geotargeting information otherwise, e.g., from the TLD & geotargeting settings in Search Console.”

A couple of months later on, Mueller replied to a tweet asking if Google still counted bad communities as a ranking signal and if a devoted IP was necessary.

“Shared IP addresses are great for search! Great deals of hosting/ CDN environments use them.”

In October 2018, Mueller was asked if the IP address place mattered for a site’s rankings. His response was merely, “Nope.”

A couple of tweets later on, within the exact same Buy Twitter Verification thread, another user commented that IP addresses mattered regarding backlinks. Mueller once again reacted with a simple “Nope.”

In June 2019, Mueller received a concern about Google Search Console showing a site’s IP address instead of a domain. His response:

“Usually, getting your IP addresses indexed is a bad concept. IP addresses are often short-lived.”

He suggested that the user ensure the IP address redirects to their domain.

A couple of months later, when asked if links from IP addresses were bad, Mueller tweeted:

“Hyperlinks from IP addresses are definitely fine. The majority of the time, it means the server wasn’t set up well (we canonicalized to the IP address rather than the hostname, simple to repair with redirects & rel=canonical), however that’s simply a technical detail. It doesn’t suggest they’re bad.”

In early 2020, when inquired about getting links from various IP addresses, Mueller stated that the bad part was the user was making the backlinks themselves– not the IP addresses.

Then, in June, Mueller was asked what happens if a site on an IP address purchased links. Would there be an IP-level action taken?

“Shared hosting & CDNs on a single IP is truly common. Having some bad websites on an IP does not make everything on that IP bad.”

In September, during a conversation about bad areas impacting search rankings, Mueller mentioned:

“I’m not familiar with any ranking algorithm that would take IPs like that into account. Take a look at Blogger. There are great sites that do well (neglecting on-page restrictions, etc), and there are dreadful sites hosted there. It’s all the exact same infrastructure, the very same IP addresses.”

In November, Gary Illyes, Chief of Sunlight and Joy at Google, shared an enjoyable reality.

“Enjoyable truth: changing a site’s underlaying facilities like servers, IPs, you call it, can alter how fast and typically Googlebot crawls from stated website. That’s since it actually detects that something altered, which triggers it to relearn how quick and often it can crawl.”

While it’s interesting details, it seems to effect crawling and not ranking. Crawling is, naturally, required to rank, however crawling is not a ranking element.

In 2021, a Buy Twitter Verification user asked if IP canonicalization might favorably impact SEO. Meuller responded:

“Unless folks are linking to your website’s IP address (which would be unforeseen), this would not have any result on SEO.”

Later in December, when asked if an IP address instead of a hostname looks uncommon when Google assesses a link’s quality, Meuller specified, “Ip addresses are great. The internet has tons of them.”

If you’re fretted about your IP address or hosting business, the consensus appears to be: Do not stress.

Get More Google Ranking Element Insights.

Our Decision: IP Address Is Not A Ranking Aspect Any Longer

Possibly in the past, Google experimented with IP-level actions versus spammy sites. But it must have discovered this ineffective due to the fact that we are not seeing any verification from Google representatives that IP addresses, shared hosting, and bad communities are a part of the algorithm.

For that reason, we can conclude for now that IP addresses are not a ranking factor.

Included Image: Paulo Bobita/Best SMM Panel

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