Google Updates Display & Video 360 Account Level Suspension Policies

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Throughout the year, Google has made numerous updates and information to its disapproval policies.

These updates have actually mainly focused on providing more context to advertisers on the nature of ad displeasures.

Earlier this year, Google updated its ad location policy, not available video policy, and 3-strike rule.

To complete the year, Google is updating its account-level suspensions for Show and Video 360 users in December 2022.

What’s Changing?

Google is updating the main Disapprovals and Suspensions page to have a page dedicated to Display and Video 360 users.

The new page will clarify what offenses would constitute an account suspension. These consist of:

  • Circumventing systems
  • Collaborated misleading practices
  • Fake
  • Promotion of unapproved drug stores
  • Inappropriate company practices
  • Trade Sanctions offense
  • Sexually explicit material

While the brand-new Show and Video 360 page isn’t available yet, anticipate to see extra context on the offenses above to guarantee you avoid them.

Repeat Violations Can Lead To Suspension

In addition to the noted offenses above, Google announced that a partner account might also run the risk of suspension.

If an advertiser within a partner account has actually been discovered to violate policies repeatedly, the account itself can be suspended. To be clear, this does not suggest any offense might get an account suspended.

Google’s announcement specified that if the partner account or marketer has “consistently or predominantly engaged in egregious policy offenses,” that would trigger suspension.

Per Google’s definition, outright violations are:

  • “A violation so serious that it is unlawful or positions considerable damage to our users or our digital advertising ecosystem. Egregious offenses typically show that the marketer’s total organization does not adhere to Google Ads policies or that one offense is so serious that we can not risk future exposure to our users.”

So, what can you do if that takes place?

The bright side is that the partner and advertiser can appeal account suspensions if struck with one.

Summary

Google is constantly reviewing its ad and account policies and infractions. Consistent updates throughout the year have brought more clearness to advertisers around not just the nature of the displeasure however likewise more guidance on how to repair these infractions.

Since Google counts on both human interaction and automation to find infractions, it’s constantly a good concept to spot-check your account for any disapprovals weekly.

As Google rolls out the new policy page, we will update this short article to consist of the link.

Included Image: paper cut design/Best SMM Panel