Google Answers If Dividing A Long Short Article Might Result In Thin Material

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In a Google Browse Office Hours video, Googler Lizzi Sassman answered a question about thin material, clarifying a common misperception about what thin material truly is.

Thin Content

The word thin methods doing not have thickness or width.

So when we hear the term “thin material” it’s not uncommon to think about thin material as a website with not much content on it.

The actual definition of thin content is more along the lines of material that lacks any included value.

Examples are a cookie cutter page that hardly varies from other pages, and even a web page that is copied from a merchant or manufacturer with nothing extra added to it.

Google’s Item Evaluation Update weeds out, among other things, thin pages including review pages that are only product summaries.

The hallmark qualities of thin pages is that they lack creativity, are hardly different from other pages and/or do not offer any particular included worth.

Doorway pages are a kind of thin material. These are websites created to rank for particular keywords. An example can be pages produced to rank for a keyword phrase and different city names, where all the pages are essentially the very same other than for the names of the cities.

Are Brief Articles Thin Content?

The individual asking the question wished to know if dividing a long short article into shorter short articles would lead to thin material.

This is the question asked:

“Would it be thought about thin material if a short article covering a lengthy subject was broken down into smaller sized posts and interlinked?”

Lizzi Sassman responded to:

“Well, it’s difficult to know without taking a look at that material.

But word count alone is not indicative of thin material.

These are two perfectly genuine techniques: it can be great to have a comprehensive post that deeply checks out a topic, and it can be equally just as good to break it up into easier to comprehend topics.

It really depends upon the topic and the content on that page, and you know your audience best.

So I would concentrate on what’s most helpful to your users and that you’re supplying sufficient worth on each page for whatever the subject may be.”

Dividing a Long Article Into Multiple Pages

What the person asking the concern may have been asking is if was fine to split one prolonged subject throughout numerous pages that are interlinked, which is called pagination.

With pagination, a site visitor clicks to the next page to keep checking out the material.

The Googler presumed that the individual asking the concern was splitting a long article into much shorter articles committed to the several subjects that the lengthy short article covered.

The non-live nature of Google’s brand-new version of SEO office-hours didn’t enable the Googler to ask a follow-up question to validate if she was understanding the question properly.

In any case, pagination is a great way to break up a prolonged post.

Google Search Central has a page about pagination best practices.


Featured image by Best SMM Panel/Asier Romero

Listen to the Google SEO Workplace Hours video at the 12:05 minute mark