How Google’s Handy Content Update Affected News SEO In 12 Different Countries

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This post was sponsored by Trisolute News Dashboard. The opinions revealed in this post are the sponsor’s own.

Wondering why some of your articles’ exposure seemed to unexpectedly dip this year?

Could this be part of a bigger trend?

On August 25, 2022, Google started presenting an upgrade that could be quite interesting for news publishers and their exposure. On September 12, they presented yet another core update.

These core updates were called “Handy Material Update(s)”.

Today, we’ll be revealing you how news publishers around the world were impacted by them.

What Is The Handy Material Update?

Google’s Helpful Material Update is an algorithm update that concentrates on:

  • Removing material that is composed for the sole function of getting a great ranking.
  • Deprioritizing articles that do not include any informative or practical material for the reader.
  • Rewarding material that is helpful to readers.

Google often updates its algorithm in order to much better match content to searchers, and in some cases, publishers’ exposure is greatly impacted.

Which Google Categories Has The Useful Material Update Impacted?

In this post, we’ll be showcasing which publishers around the world were affected by the Practical Content Update.

We examined each of Google’s categories to see whether we would discover something extraordinary around the time the updates were executed and chosen one or two nations per classification where the changes were especially obvious.

Those classifications were:

  • Leading Stories.
  • Country-Specific News.
  • World News.
  • Company News.
  • Science & Technology News.
  • Entertainment News.
  • Sports News.
  • Health News.
  • COVID-19 News.

All of the information displayed in this short article is drawn from Trisolute’s News Control panel.

How We Discovered The Impact Of The Practical Material Update

We wished to make sure to look at the most visible publishers for the usually best, most newsworthy keywords based upon Google News and Trends to get the most impactful results for the publisher landscape.

All rankings are based on a near real-time 15-minute crawling period, so, we used the following filter settings on the KPI Control Panel → Mobile News Box:

  • Date Variety: July 25, 2022– September 25, 2022 (Week 30– Week 38).
  • Leading 10 Rivals.
  • All Ranking Types.
  • General Keyword Set.

With those filter settings, we had a look at different countries from all over the world individually.

Let’s have a look:

Leading Stories


Here, we can observe that the two publishers, El Financiero and Infobae, have actually obviously been affected by the updates:

While El Financiero showed an increase in its visibility following the August update, Infobae dropped in presence later.

After the September update, El Financiero then showed a visible drop too.

Screenshot from Trisolute News Control Panel, October 2022 The 2 vertical dashed lines mark the 2 updates respectively. The Verdict: Publishers seem to have been impacted slightly more by the August update than by the September update, both favorably and

adversely. Country-Specific

News Switzerland 20 Minutes and

Blick both increased in exposure after the August update. Then, in week 36 (September 5

— September 11), 20 Minutes had its peak in visibility, while Blick had actually currently started to drop. From week 36 to week 37, the week when the second update

taken place, both publishers showed an extreme drop. Screenshot from Trisolute News Dashboard, October 2022 The Decision: While publishers appeared to have benefitted from the August update in this category, the September update resulted in a drop in their exposure. World News Colombia For Columbia, there was an increase in presence after the August upgrade, especially for El Tiempo and

Semana, while the visibility of El Espectador nearly stagnated. However, the exposure dropped for all 3 publishers before the September update and stayed at a nearly

consistent level after it. Just El Espectador had the ability to regain exposure after the 2nd update. Screenshot from Trisolute News Control Panel, October 2022 The Verdict: Both updates have actually triggered a great deal of

turbulence in

presence for publishers. Service News Peru Here, we can observe that between the

2 updates, CNN saw losses in presence, but these levelled once again towards the September update. RPP was also able to develop presence at first, however lost it leading up to and

after the September upgrade. For El Comercio, there was a short-term upswing after the August update,

but it flattened out again. < img src="//"alt="How Google's Helpful Content Update Affected News SEO In 12 Various Nations" width="1920"height ="1080" data-src =""/ > Screenshot from Trisolute News Control Panel, October 2022 The Verdict: The first upgrade seems to have had a more powerful and more unfavorable effect on publishers in Peru than the 2nd one.

Science & Innovation News France In the Science & Technology classification, publishers in France have actually largely been able to preserve or even construct their visibility after the August upgrade. However, both Jeuxvideo and Gamekult

lost presence after the September upgrade– only Le Monde increased its exposure after both updates. Screenshot from Trisolute News Dashboard, October 2022 The Decision: For most of the French publishers, the two Google updates in the Science & Innovation classification led to a loss in presence. Home entertainment News Australia In the Australian Home entertainment

classification,’s presence increased leading up to the August update, just to then reveal an extreme drop that lasted up until the week of the September upgrade. This led to the exposure curve flattening once again. Screenshot from Trisolute News Control Panel, October 2022 The Decision: The first update in August seems to have had a significantly unfavorable influence on Australian publishers in the Home entertainment category, while the second update in September had a more favorable impact. UK For publishers in the U.K., the two updates revealed considerable influences on exposure, as can be seen below for the Daily Mail and the Mirror. Both publishers showed a boost in their visibility leading up to Week 34. Then, when the August update took place, both of their visibilities dropped considerably. For the Daily Mail, the graph drops continually, even through

the September upgrade,

however for the Mirror, this second upgrade made them drop much more in regards to visibility. Screenshot from Trisolute News Dashboard, October 2022 The Decision: Here, the first update in August had a significant impact on the publishers’visibility; the second one just had a moderate effect. Sports News Canada In the Canadian Sports classification, TSN held exposure throughout the August update, but lost it a little in the week prior to and throughout the September update. However, they gained it back after the upgrade. CBC’s presence, on the other hand, went the other method: Before the August update, their visibility increased considerably, and then dropped off a little

at the time of the September update and in the following week.< img src ="//"alt=" How Google

‘s Helpful Material Update Affected News SEO In 12 Various Nations”width =”1920 “height=”1080″data-src =”https://cdn.Best SMM”/ >

Screenshot from Trisolute News Dashboard, October 2022< img src="https://cdn.Best SMM "alt ="How Google's Helpful Material Update Affected News SEO In 12

Different Countries”/ > The Decision: The August upgrade had a larger impact on publishers’exposure in the Sports classification, for some immediately at the time of the update, and for others in the following weeks. Health News Austria In the Health classification, Austrian publishers Der Requirement and ORF had the ability to considerably increase presence after the August update and likewise brought this boost through the September upgrade with slight changes. On the other hand, both Kurier and lost visibility after the August upgrade, but were

likewise able to make up for this after the September upgrade.< img src="//"alt=" How Google's Practical Material Update Affected News SEO In 12 Various Nations"width ="1920"height="1080"data-src=

“https://cdn.Best SMM”/ > Screenshot from Trisolute News Dashboard, October 2022 The Decision: For publishers in Austria, the August update seems to have

had the biggest effect on their presence in the Health classification, with it being unfavorable for some publishers and positive for others. United States In the U.S. Health category, the developments appear to have equaled in between NPR and The

New York Times,

since initially, both lost presence after the August upgrade. Nevertheless, NPR continued to lose exposure until the September update and after that, their exposure increased a little once again. For The New York City Times, on the other hand, things got a bit more unstable: First, they gained back exposure in between the

2 updates, only to lose it significantly in the week of the September update, and restore it in the week after the update. Screenshot from Trisolute News Control Panel, October 2022 The Decision: The August update appears to have had an unfavorable effect on the publishers’presence in the Health category, while the

second update

in September had a positive result. COVID-19 News Brazil In the COVID-19 classification in Brazil, the 3 publishers Globo, Abril, and UOL showed little to no modifications in their exposure in

the week of the August update. In week 36 however, which marks the week immediately before the September update, both Abril and Globo dropped in their exposure, while UOL rose

. For Globo, this drop continued throughout the September upgrade as UOL continued to rise; just Abril had the ability to catch itself once again and flatten the

curve. Screenshot from Trisolute News Control Panel, October 2022< img src =""alt=" How Google's Useful Material Update Affected News SEO In 12 Different Countries"/ > The Decision: Brazil’s leading publishers appear to have actually been considerably more affected by the September update than by the August update.


In the German COVID-19 category, DER SPIEGEL especially acquired exposure in the week leading up to the August update and after that gradually lost it once again throughout it.

Through the September update, the pattern for DER SPIEGEL then increased once again.

The image is different for Pass away Zeit: Here, the publisher lost presence in the week prior to the August update and regained it throughout. They were also able to keep this presence with slight reductions in the time in between the updates.

However, they then lost visibility significantly through the September upgrade.

Screenshot from Trisolute News Dashboard, October 2022 The Verdict: Here, both updates appear to have had an effect on presence

simultaneously. Key Findings For How Google’s Helpful Content Update Affected Publishers

For top publishers in a lot of nations, the very first Helpful Content Update in

August seems to have had a more considerable impact on their presence than the 2nd one in September. It can not be clearly said that publishers’exposure was only adversely affected by the updates, given that some clearly taken advantage of them. Here are some other interesting takeaways we noticed: Publishers from Argentina, Australia, Canada, and Germany revealed noticeable modifications in visibility around the updates in

  • all of Google’s classifications. The Country-Specific News category was the only category where publishers from all nations revealed anomalies in some method. In business News category, Brazil was the only nation that showed no noticeable modifications in leading publishers ‘visibility. The classifications Country-Specific News, Organization News, Science & Innovation News, Home Entertainment News, and Health News were most affected by the upgrade. The BBC was affected by the top 10 rankings of the World classification in 4 nations( Australia, Canada, Mexico, and Peru)and was for that reason the most affected publisher in this analysis. Want to find out more about your visibility in Google News? Schedule a totally free demo. Image Credits Included Image: Image by Trisolute News Dashboard. Used with authorization.