Journalism to PR to Marketing to Sports

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In a world where PR and content marketing is essential to SEO, the sports industry can produce some learnings for anybody in the digital marketing field.

Karina Barriga Albring of FIFA joins me on the SEJ Show to discuss the world of sports advancement and sports marketing. She shares her journey from conventional journalism to PR and marketing.

Take a look at how sports can supply some valuable marketing insights and how marketing can benefit from sports too.

We know how passionate individuals have to do with a sport, whether football, soccer, or basketball. Individuals in some cases have an irrational accessory to this activity, myself consisted of. We do not utilize our minds when we process a sport. The fan base is not something reasonable. So when you have such an attachment to something. The psychological connection is so strong that, naturally, brand names will wish to be included. Sports marketing is tagging along to the tremendous love, attachment, and relationship we have for sports.— Karina Barriga Albring, 11:44

We’re going to start seeing brand names align with professional athletes whose message and online persona line up with the worths that the brand name wishes to spread out.— Karina Barriga Albring, 24:31

Brands like to have ambassadors who are relatable and who are real people. So if you are a professional athlete who takes pleasure in theater, go to the theater and get associated with local community activities. Attempt to recognize the other passions that you have. All of that assists you construct your personality. Make individuals discover you more relatable and likable, which will equate into brands wishing to work with you.— Karina Barriga Albring, 30:30

[00:00]– About Karina.
[03:40]– How dealing with other industries assisted her in sports.
[06:57]– What PR is all about.
[10:54]– What is Sports Marketing?
[16:12]– To what level is certifying a part of Sports Marketing?
[19:14]– The value of personal branding in Sports Marketing.
[27:26]– Opportunities for professional athletes to develop their brand name.
[33:28]– Sports Marketing tips that can be used to marketing.

Resources mentioned:
FIFA– https://www.fifa.com/

In the time that we’re residing in, we’re no longer competing for an audience. We’re not only
competing with our direct rivals but for the attention of the audience. You’re completing for people’s times. So if you are attempting to get one of your fans’ attention, you are competing with the music they listen to. You’re also taking on Spotify therefore many different things. Nowadays that is something that we require to think of when we examine our techniques and our positioning. It’s not only about our direct competitors however about who our audience is giving their time and interest to.— Karina Barriga Albring, 48:29

In site advancement or SEO, it’s always great to inspect what your primary competitor is doing and your smaller sized competitors. And it’s constantly fantastic to have a “side job” to try out. However, of course, you may be not able to do it on your business’s website. Still, the capability to have some side task and after that turn it into a company case and then pitch the capability to do it on your business’s website might also be handy.— Loren Baker, 47:23

The number one thing is understanding the audience. Who are you attempting to reach, and after that recognize the best channels to reach that audience? With influencers and content creators online, when we consider PR, we do not just think about standard media. We think about anybody with a platform to make your message prevalent.— Karina Barriga Albring, 8:27

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Connect with Karina Viviana Barriga

Karina likes structure enduring relationships with individuals, using the game of football as her prime chance.

Her passion for sports and competence in journalism, public relations, and marketing help her establish athletes and companies side-by-side through dynamic organization designs.

With an MBA devoted to Football Industries already under her belt integrated with bi/multicultural experience within the industry, Karina is ready to make considerable changes in this ballgame!

Get in touch with Karina on LinkedIn: https://www.linkedin.com/in/karina-barriga-albring!.?.!Follow her on Buy Twitter Verification: https://twitter.com/kbarrigaalbring Connect with Loren Baker, Creator of Best SMM Panel: Follow him on Buy Twitter Verification: https://www.twitter.com/lorenbaker Get in touch with him

on LinkedIn: https://www.linkedin.com/in/lorenbaker