Automattic Announces Blaze Ad Network Of Millions of WordPress.com & Tumblr Sites

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Automattic introduced a brand-new advertisement network called Blaze which positions marketing on complimentary WordPress.com websites and Tumblr. Advertising starts at $5/month.

Automattic is the business behind WordPress.com, WooCommerce, Akismet, Tumblr and other companies.

It was founded by Matt Mullenweg, the entrepreneur who established the free WordPress open-source content management system (CMS).

Blaze Advertising Network

The advertising network was initially introduced in April 2022 as a network specifically for Tumblr users to put ads on other Tumblr pages.

Automattic announced that the network is now broadened to bloggers on WordPress.com and WordPress self-hosted publishers who have the Automattic Jetpack WordPress plugin installed.

Publishers on WordPress.com will be able to use the WordPress control panel at wordpress.com/advertising to start selecting pages to market.

Marketing payment is for impressions, not clicks.

Those who are using the WordPress CMS can access Blaze through the Jetpack plugin.

If Jetpack isn’t currently set up then it should be installed, either the totally free or superior version works.

Those who are utilizing Jetpack can then start the project from the WordPress.com control panel at https://wordpress.com/home.

From there a user navigates to the Posts or the Pages screen and scrolls to choose the posts or pages for advertising, clicking a three-dot (ellipsis) menu to select the Promote with Blaze choice.

The user interface permits marketers to choose the audience that will see the ads. Audience choice is segmented by what continent the advertisements will appear in, what type of gadgets will see the advertisements (mobile or desktop) and by what topic the advertisements will be displayed in.

Where Blaze

Ads Are Shown The advertising can appear from among countless Tumblr and free WordPress.com websites. Management of the Blaze ad campaign is done through the control panel interface at wordpress.com/advertising.

The campaigns are established by an everyday budget plan and by dates that the advertising will be revealed. Blaze ads consist of a title, a bit and an image.

According to the Blaze support page:”Title: This appears above your image and as bolded text. You can write a maximum of 80 characters here, use them carefully to capture the viewer’s attention.

Snippet: A short text description of your post that appears beneath your image. You can write a maximum of 120 characters here. We suggest using this text to support your heading and provide viewers more context about what they will see when they click the ad and arrive at your material.

Image: Upload an image to represent your post. You can utilize the crop tool to adjust your image’s appearance in the ad.”

Check out the official statement by Automattic:

Introducing Blaze: A New Method to Ignite Your Growth on WordPress.com

Featured image by Best SMM Panel/Asier Romero