How to Make Money as a Freelance Social Media Manager [2023]

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Whether you are wanting to start a side hustle or a new profession change, working as a freelance social media supervisor can supply you with liberty while still dealing with tasks you are enthusiastic about.

However it’s tough to know where to start, and you may have more questions than answers on how to earn money as a social networks manager. Let’s review what you need to get started.

Oh, and if you want to hear recommendations from our own internal social networks team here at Best SMM Panel on how to become a social media supervisor, watch this video:

Benefit: Tailor our free, expertly designed resume templates to land your dream social networks job today. Download them now.

Who is a freelance social media supervisor?

A freelance social networks manager is a social media specialist hired by customers who wish to outsource their social strategy and execution.

Typically, freelance social networks managers deal with numerous business and clients at a time.

Services commonly offered by freelancer social media managers can consist of:

  • Social media method
  • Creating and managing content calendars
  • Content creation (photography, design)
  • Content writing
  • Scheduling and publishing posts
  • Neighborhood management (engaging with followers, responding to DMs and comments)
  • Analytics and reporting

9 skills that freelance social networks managers should have

If you wish to follow the freelance path, you’ll require to cultivate entrepreneurial skills on top of your social networks management expertise.

You might be excellent at getting outcomes for your customers, however you can wind up having a hard time if your business procedures aren’t strong.

Here are 9 skills you ought to hone if you wish to become a successful social networks supervisor.

Content writing

Social network has actually grown more visual in the last few years, but an excellent caption goes a long way in establishing an engaged community.

Freelance social networks supervisors should be proficient at copywriting and editing, as the most efficient social networks posts are short, stylish, and witty.

Material creation

A freelance social networks supervisor wears numerous hats, and material production is no exception. In a lot of cases, you might be expected to create graphics, Buy TikTok Verification videos, or photography.

You don’t need to be a Photoshop professional, either. Tools like Canva make design super easy with templates tailored for social media posts.

Whether you’re taping videos for Buy TikTok Verification or taking photos for Buy Instagram Verification, you require a smart device efficient in catching content and modifying it for numerous social networks platforms. Each platform has its own image and video specifications, so make certain you’re creating material that fits.

Community management

There are a great deal of people engaging with a brand’s social networks pages. From DMs, remarks, and reviews, a social media supervisor may be anticipated to respond to each message.

It’s lengthy, and numerous brand names outsource this aspect of social media management. Excellent community management requires being organized and careful (making sure no customer care concerns are missed), following the brand’s intonation standards, and having real interactions with the community.

Analysis and reporting

This is a huge one. Social networks supply a great deal of information, and your customers will expect you to be able to gather and examine it. You require to be able to sort through the numbers to discover actionable insights.

You’ll likely need to supply a monthly report to reveal your clients the outcomes of your campaigns. (Psst, here’s a complimentary social media report template.)

Your social reports ought to detail the outcomes of your work, highlighting audience development, engagement rates, reach, and direct sales/conversions, if suitable.

Presentation and sales

As part of your freelance business, you need to have the skills to pitch and sell your services to prospective customers. This is most likely a skill you didn’t need in your corporate life as a social networks manager, however it’s crucial as a freelancer.

Among the most difficult aspects of freelancing? Client jobs can end, and you may not have brand-new clients lined up to take their areas. Getting proficient at freelancing ways discovering how to keep your eyes open for new opportunities.

Pitching and selling your social networks services will become more comfortable the more you practice.

Customer relationship management

Improving your relationships with your clients can grow your organization. After all, if your client likes dealing with you, then chances are they’ll continue to send work your method. They may even refer you to others in their network or provide a testimonial for your website.

Building and preserving customer relationships is crucial to being a successful social media supervisor. While your current clients are necessary, you don’t wish to overlook other relationships. You’ll wish to keep tabs on your possible clients and previous clients and let them understand if you have availability.


Social network managers need to have their fingers on the pulse of the most recent trends. This can indicate everything from memes to current occasions. Without this perspective, social media campaigns can look outdated or not pertinent.

For example, Wendy’s used the timing of the FIFA World Cup 2022 to promote a special prize for the winners of the U.S.A. vs. England video game. The winning country scored totally free fries in the Wendy’s app.

Considering that the game ended in a draw, both nations secured free fries (or chips for the English).

Job management

Organization is another vital skill for freelance social networks supervisors. Not just do you require to handle content calendars, however you likewise need to keep an eye on your own company. While you may have worked with task supervisors in past functions, going freelance methods taking on this job yourself.

You’ll require a social media management workflow to ensure properties are delivered on time and authorized by your customers. You’ll also require a process to guarantee your invoices are getting delivered and paid.

Marketing and technique

Understanding marketing methods and how they will affect your social media campaigns are non-negotiable skills. You might be accountable for producing a social networks marketing strategy that lines up with the customer’s company goals– and even if you aren’t developing the strategy, you’ll likely be following somebody else’s.

Every social networks post needs careful reflection on how it assists grow the client’s service. Strategic believing turns a social media post into engaging material.

How to become a freelance social networks manager in 2023

Action 1: Set up your company

Prior to you can work as a freelance social media manager, you should consider what you need to do lawfully to establish a company.

This will differ depending upon nationwide and regional laws, however might include:

  • Choosing which kind of company you need to sign up (such as a sole proprietorship or a limited liability business).
  • Registering your service name (which requires to be distinct); check hallmark databases if you desire the alternative to hallmark your brand name in the future.
  • Signing up for a tax number (not all freelancers need one, so be sure to investigate the criteria for your scenario).
  • Getting your business license (which typically requires to be renewed annually).
  • Creating a company savings account (optional, check with an accountant).

Along the way, you may wish to consult with a tax expert to identify how much of your earnings you need to set aside for taxes. They may likewise have the ability to provide guidance on which business type would best fit your requirements.

You might also wish to develop a company email and social networks accounts (or at least reserve the handles for your company name, in case you choose to construct them up later on). This will be useful when you start marketing your service more publicly and require to establish a brand name.

Step 2: Build a portfolio

When you have actually taken care of the legal element of freelancing, you ought to consider developing a portfolio to show your competence.

There are a couple of different ways to display your professional portfolio. Some concepts consist of:

  • Building a website
  • Using your LinkedIn profile
  • Creating PDF files
  • Using a Google Folder to keep your case studies

If you’ve just worked full-time business functions, you can utilize jobs and examples from those functions to develop your portfolio. Simply ensure you focus on the social networks marketing methods you have actually added to and the outcomes for which you were accountable.

Step 3: Cost your services

Prices your services is most likely among the most painful parts of a freelancer, particularly if you are new and unsure of what is a reasonable rate. There are lots of aspects to think about, including your preferred wage, overhead, taxes, and more.

We go over some benchmark rates below, however you must consider networking with fellow freelance social media supervisors to learn what they are charging for their services. Doing your own main research can help you establish a competitive rate for your own social media services.

Step 4: Put yourself out there

Now comes the fun part: landing your very first clients. No matter how skilled you are as a social media supervisor, you require to put yourself out there for clients to know you’re offered as a freelancer.

Here are a couple of concepts to help you get going:

  • Networking occasions. Networking occasions are an excellent way to put yourself out there and meet brand-new individuals. If you have a particular niche, you may want to participate in events where you can meet individuals from that industry. And don’t forget your fellow freelancers. They can offer valuable insights into working as a freelancer and might even advise you to their clients.
  • LinkedIn. An enhanced LinkedIn profile can assist customers discover you and ask about your services. You can add portfolio pieces to your profile and network with peers on the platform.
  • Social network groups. Many Slack and Buy Facebook Verification groups frequently have channels where members can share independent social media tasks. It’s also a terrific place to keep an eye on trends and network with other freelancers.
  • Word of mouth. Previous and existing customers can become a fantastic source of recommendations. Once you have actually worked with a pleased customer, let them know that you’re open to suggestions as they typically understand other friends/contacts like themselves.
  • Content marketing. If you wish to develop a longer-term steady source of client recommendations, consider starting a newsletter, blog, or Buy YouTube Subscribers channel. Your content ought to cover topics prospective customers would have an interest in (such as “social networks suggestions for [your target industry]) and include a CTA mentioning your freelance social networks services.

Step 5: Establish extra abilities

Structure associated skills can make your resume stand out and might make clients employ you.

Here are some skills to think about dealing with:

  • Influencer marketing
  • Paid social marketing
  • Videography
  • Online credibility management
  • Material repurposing

2023 social networks freelance rates

Pricing your freelance social networks work can be challenging because there are many variables to consider. Your social media management rate should be based on your experience, worth, business expenses, and your client’s budget and scope of work needed.

It also depends on what the client needs for social networks. For example, a client may want an Buy Instagram Verification strategy, but they might likewise request for content development, post scheduling, regular monthly analytic reports, and community management.

Prior to you provide a possible customer a quote, it assists to know what they require.

Setting up a discovery call can allow you to ask questions about the customer’s organization design, target customers, marketing budget plans, KPIs, and any history of working with freelance social networks supervisors to uncover prospective warnings. It also assists the client get to know you and verify you’re an excellent suitable for the job.

So what are the rough quotes for just how much a freelance social media supervisor charges? Here’s the average pay in the United States, according to ZipRecruiter:

  • Average yearly pay: $52, 613 Average hourly rate:
  • $25.29 per hour Bulk of salaries variety: $36,000-$ 60,500 Top earners(90th percentile): $ 84,500 yearly

Based upon the scope of work, you also need to decide if you will charge a hourly rate, month-to-month retainer, or another arrangement (i.e. % of revenue per lead created).

Regular monthly retainers are best for long-term projects and will conserve you lots of time you would otherwise spend on time tracking.

6 tips and finest practices for freelance social media manager

Always keep your resume approximately date

Resumes aren’t constantly needed by potential clients. Usually a strong portfolio and suggestions are enough. However sometimes they ask, so it’s excellent to have an updated resume available. You can utilize our totally free social media supervisor resume templates to start.

Tip: You may likewise want to gather testimonials from past and existing customers to enhance your track record. You can likewise develop case research studies to promote your knowledge.

Interact with your customers

The very best method to grow a sustainable business is to secure continuous tasks or retainers. Given that social networks is an ongoing necessity, your client most likely wants you to handle it monthly. However this can just occur if they trust you. Part of that trust is communication.

As a freelance social media supervisor, strong communication is your duty. In case of any delays, be timely and transparent. Developing a remarkable client experience is the best way to keep current customers (and maybe even earn a recommendation or two!).

Understand invoicing and taxes

Constantly ensure to sign written contracts with brand-new customers, which need to contain your favored payment terms and penalties for late payments. A common payment term is thirty days.

You might wish to get invoicing software to send expert invoices with due dates and automatic tips for payment. Some accounting software application likewise includes invoicing together with tracking expenditures.

Don’t forget to set aside a portion of your cash for taxes. The amount of cash you need to save will depend on your local laws, so it’s best to consult an accounting professional to determine the tax rate.

Use social networks management tools to conserve time

Buying tools can assist you save time while working on social media management.

A social networks management tool like Best SMM Panel enables you to arrange posts, develop analytics reports, and react to comments and DMs, all from one dashboard. And, bonus, you can ditch the spreadsheets since you won’t require them to identify trends or extract insights.

Discover more about how Best SMM Panel can help you easily handle several clients’ social networks accounts:

Conserve time handling your social media existence with Best SMM Panel. Publish and schedule posts, discover appropriate conversions, engage your audience, measure outcomes, and more– all from one control panel. Attempt it totally free today.


With files from Laura Wong.